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Hi, I'm Melissa – an organized, passionate, detail-oriented UX/UI design lead and strategist.

EXPERIENCE 

2018 – PRESENT

UX Design Lead & Strategist, Primerica [ DULUTH, GA ]
  • Set up and facilitated remote and in-person Design Thinking Sprints and Spikes

  • Practiced Service Design strategies to break down silos and ensure consistency and holistic cross-channel user experiences across the business

  • Delivered various UX artifacts and experiences based off session findings that lead to increased app adoption rates, user engagement and process efficiency

  • Created discussion guides, facilitated in-person and remote user testing sessions and conducted read-outs of final design recommendations driven by user feedback

  • Worked with the business to create strategies and prioritization for product road maps

  • Developed and conducted strategic design processes for the team and business

  • Educated business partners and SMEs on Design Thinking methodologies and human-centered design processes

  • Managed and mentored UX team members for Rep team properties

  • Delivered and oversaw the creation of UI assets (hi-fidelity designs) to development through agile methodologies

2014 – 2018

Senior UX Designer, Pushing Pixels [ ATLANTA, GA ]
CLIENTS: Delta Airlines, AT&T, NEC, The Southern Company, MaxMedia and more.
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  • Created pitches and provided overall strategies for award winning digital experiences

  • Moderated in-person and remote interviews and user testing sessions to ensure a successful user experience

  • Delivered various forms of UX documentation to define end-users, gaps, pain points, journeys, user and business needs, requirements and features

  • Participated in requirements elicitation with business partners and SMEs, including realtime wireframing during sessions

  • Translated requirements into wireframes and experiences using various wireframing tools

  • Integrated industry standards and best practices into designs

  • Translated wireframes into hi-fidelity designs for consumer-facing sites and internal applications (including responsive and CMS implementations)

  • Designed digital style guide, code and asset repository

  • Provided front-end developers with assets and detailed design specs

  • Worked with developers, participated in front-end development and performed QA before releases for pixel perfect design implementation

  • Created identities, brand directions, brand guidelines and graphic designs

  • Collaborated in teams and worked independently as needed in both fast-paced environments as well as on singular, in-depth projects

  • Worked closely with all members of the team (PMs, POs, BAs, business/stakeholders, UX, Design, development and QA) to ensure quality, timely deliverables in both agile and waterfall methodologies

2011 – 2014

Senior Web & UX Designer, InComm [ ATLANTA, GA ]

CLIENTS: InComm and its proprietary product suite, Vanilla. 3rd party partners and

affiliates such as PayPal, Jackson Hewitt, The Home Depot, Anne Geddes, Target and more.

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  • Prepared various types of UX documentation, including the translation of requirements into wireframes

  • Integrated industry standards, and best practices into UX and visual design deliverables

  • Worked with business to obtain feedback and sign-offs

  • Created hi-fidelity designs (responsive and CMS applications) for consumer facing sites and worked one-on-one with developers to see sites designs to fruition

  • Participated in front-end maintenance

  • Performed QA before project releases

  • Created identities, brand directions, various collateral and graphic designs

  • Collaborated in teams and worked independently as needed

  • Oversaw and mentored UX team members

2006 – 2009

Graphic Designer, American Design Language // Miloby Ideasystem // Carbone Smolan Agency [ NEW YORK, NY ]
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CLIENTS: InComm and its proprietary product suite, Vanilla. 3rd party partners and affiliates such as PayPal, Jackson Hewitt, The Home Depot, Anne Geddes, Target and more.

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  • Prepared various types of UX documentation, including the translation of requirements into wireframes

  • Integrated industry standards, and best practices into UX and visual design deliverables

  • Worked with business to obtain feedback and sign-offs

  • Created hi-fidelity designs (responsive and CMS applications) for consumer facing sites and worked one-on-one with developers to see sites designs to fruition

  • Participated in front-end maintenance

  • Performed QA before project releases

  • Created identities, brand directions, various collateral and graphic designs

  • Collaborated in teams and worked independently as needed

  • Oversaw and mentored UX team members

EDUCATION

2010 – 2011

The Art Institute of Atlanta  [ ATLANTA, GA ]

Web Design Diploma, 4.0 GPA

2003 – 2005

Portfolio Center  [ ATLANTA, GA ]

Graphic Design, Graduate Studies

1998 – 2003

Auburn University  [ AUBURN, AL ]

Bachelor of Fine Arts in Graphic Design

SKILL SETS

UX Strategy
Service Design
Holistic Cross-Channel Experience Design
Design Thinking Facilitation & Education
Research & Competitive Analysis
User Testing Facilitation & Analysis
Prototyping & UX/UI Design
Leading, Managing & Mentoring

DIGITAL SKILLS

Illustrator
InDesign
Photoshop
Dreamweaver
After Effects
Adobe XD
Sketch
ProtoShare
Axure
iRise
OmniGraffle
Visio
Mural
XHTML/HTML
CSS

Contact Me

I look forward to hearing from you!

Thanks for submitting!

© 2021 Melissa Bergeron.

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