Hi, I'm Melissa – an organized, passionate, detail-oriented UX/UI design lead and strategist.
EXPERIENCE
2018 – PRESENT
UX Design Lead & Strategist, Primerica [ DULUTH, GA ]
-
Set up and facilitated remote and in-person Design Thinking Sprints and Spikes
-
Practiced Service Design strategies to break down silos and ensure consistency and holistic cross-channel user experiences across the business
-
Delivered various UX artifacts and experiences based off session findings that lead to increased app adoption rates, user engagement and process efficiency
-
Created discussion guides, facilitated in-person and remote user testing sessions and conducted read-outs of final design recommendations driven by user feedback
-
Worked with the business to create strategies and prioritization for product road maps
-
Developed and conducted strategic design processes for the team and business
-
Educated business partners and SMEs on Design Thinking methodologies and human-centered design processes
-
Managed and mentored UX team members for Rep team properties
-
Delivered and oversaw the creation of UI assets (hi-fidelity designs) to development through agile methodologies
2014 – 2018
Senior UX Designer, Pushing Pixels [ ATLANTA, GA ]
CLIENTS: Delta Airlines, AT&T, NEC, The Southern Company, MaxMedia and more.
​
-
Created pitches and provided overall strategies for award winning digital experiences
-
Moderated in-person and remote interviews and user testing sessions to ensure a successful user experience
-
Delivered various forms of UX documentation to define end-users, gaps, pain points, journeys, user and business needs, requirements and features
-
Participated in requirements elicitation with business partners and SMEs, including realtime wireframing during sessions
-
Translated requirements into wireframes and experiences using various wireframing tools
-
Integrated industry standards and best practices into designs
-
Translated wireframes into hi-fidelity designs for consumer-facing sites and internal applications (including responsive and CMS implementations)
-
Designed digital style guide, code and asset repository
-
Provided front-end developers with assets and detailed design specs
-
Worked with developers, participated in front-end development and performed QA before releases for pixel perfect design implementation
-
Created identities, brand directions, brand guidelines and graphic designs
-
Collaborated in teams and worked independently as needed in both fast-paced environments as well as on singular, in-depth projects
-
Worked closely with all members of the team (PMs, POs, BAs, business/stakeholders, UX, Design, development and QA) to ensure quality, timely deliverables in both agile and waterfall methodologies
2011 – 2014
Senior Web & UX Designer, InComm [ ATLANTA, GA ]
CLIENTS: InComm and its proprietary product suite, Vanilla. 3rd party partners and
affiliates such as PayPal, Jackson Hewitt, The Home Depot, Anne Geddes, Target and more.
​
​
-
Prepared various types of UX documentation, including the translation of requirements into wireframes
-
Integrated industry standards, and best practices into UX and visual design deliverables
-
Worked with business to obtain feedback and sign-offs
-
Created hi-fidelity designs (responsive and CMS applications) for consumer facing sites and worked one-on-one with developers to see sites designs to fruition
-
Participated in front-end maintenance
-
Performed QA before project releases
-
Created identities, brand directions, various collateral and graphic designs
-
Collaborated in teams and worked independently as needed
-
Oversaw and mentored UX team members
2006 – 2009
Graphic Designer, American Design Language // Miloby Ideasystem // Carbone Smolan Agency [ NEW YORK, NY ]
​
CLIENTS: InComm and its proprietary product suite, Vanilla. 3rd party partners and affiliates such as PayPal, Jackson Hewitt, The Home Depot, Anne Geddes, Target and more.
​
-
Prepared various types of UX documentation, including the translation of requirements into wireframes
-
Integrated industry standards, and best practices into UX and visual design deliverables
-
Worked with business to obtain feedback and sign-offs
-
Created hi-fidelity designs (responsive and CMS applications) for consumer facing sites and worked one-on-one with developers to see sites designs to fruition
-
Participated in front-end maintenance
-
Performed QA before project releases
-
Created identities, brand directions, various collateral and graphic designs
-
Collaborated in teams and worked independently as needed
-
Oversaw and mentored UX team members
EDUCATION
2010 – 2011
The Art Institute of Atlanta [ ATLANTA, GA ]
Web Design Diploma, 4.0 GPA
2003 – 2005
Portfolio Center [ ATLANTA, GA ]
Graphic Design, Graduate Studies
1998 – 2003
Auburn University [ AUBURN, AL ]
Bachelor of Fine Arts in Graphic Design
SKILL SETS
UX Strategy
Service Design
Holistic Cross-Channel Experience Design
Design Thinking Facilitation & Education
Research & Competitive Analysis
User Testing Facilitation & Analysis
Prototyping & UX/UI Design
Leading, Managing & Mentoring
DIGITAL SKILLS
Illustrator
InDesign
Photoshop
Dreamweaver
After Effects
Adobe XD
Sketch
ProtoShare
Axure
iRise
OmniGraffle
Visio
Mural
XHTML/HTML
CSS
Contact Me
I look forward to hearing from you!